Kids toys give me the impression imagination is no longer required. At Christmas, the toys my little cousin received had me thinking about how much it’s all changed.
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Kids toys give me the impression imagination is no longer required. At Christmas, the toys my little cousin received had me thinking about how much it’s all changed.Blog archive »
The kidsmediacentre is a research centre and children’s industry think tank at Centennial College’s Story Arts Centre. Working with our Children’s Media Program and ECE Labs, we research children’s media experiences and provide a range of creative research tools to help kids’ content producers develop meaningful and inspiring entertainment.
An Ethical Framework
kidsmediacentre launches groundbreaking Ethical Framework and Best Practices Report for Ontario children's developers
In spring of 2012, the kidsmediacentre, faculty and students at Centennial College embarked on a research journey to better understand developer challenges, practices and attitudes around content creation in the fast moving children’s digital landscape.
Our goal was to develop a framework for understanding and creating ethical and appropriate marketing practices for reaching young audiences.Research details »
Media Literate Kids
Kids' Panel - Picks & Pans | A savvy group of kids with a strong point of view about the media and the culture they consume.
Read what our kids' panel media critics have to say as they deconstruct the culture.
- Denton says: "There are many websites that offer streaming music online, including Pandora and Spotify. The best platform that I have discovered, how..."
- Lola says: "On Dec. 28, transgender teen Leelah Alcorn (born Joshua Alcorn) committed suicide. Her parents were not open to the idea of their son w..."
- Zach says: "The Saga of Darren Shan: Cirque du Freak is part of one of the best book series I’ve ever read. I promise you can’t put it down onc..."
- Jolie says: "The Amazing Race has a bunch of two-person teams who race around the world. There are different versions of the reality show, like The ..."
- Arion says: "Lullabies are a great way of learning words and also telling simple stories. Rock-a-Bye Baby is one I sing when I put my dolls and tedd..."
- Yasmin says: "Calvin from the Calvin and Hobbes comic strip is not your average 6-year-old and Hobbes is not your average stuffed tiger. Hobbes can A..."
- Zach says: "The Maze Runner is a fast-paced movie that will keep you on the edge of the couch. I would rate The Maze Runner a 9/10. It will leave y..."
- Frank says: "Once I saw the cover of Ricky Ricotta’s Mighty Robot at the book fair, I thought it might be good because the author wrote Captain Un..."
- Denton says: "A movie rooted deeply in science while still maintaining dramatic elements, Interstellar was a brilliant film which will raise audience..."
- Yasmin says: "I like How to Train Your Dragon because it's a learn-your-lesson type of movie. It taught me that even if you like your ways, other peo..."
- Toy Companies Thwarting Children’s Imagination
- Robert Bateman: My Childhood Inspiration
Robert Bateman is a very well-known Canadian Wildlife Artist. I was amazed the first time I saw his work. I knew that was what I wanted to draw and that was who I wanted to be.
- Learning to E-Read: Young Children, eBooks, and Building Language and Literacy Skills
View image | gettyimages.com After 24 years of proudly displaying every book I read on my bookshelf, I finally decided to give in and switch to an e-reader. I was…
- Blogging: Change at the Tips of Your Fingers
Most companies and organizations are successfully incorporating blogs into their websites, as blogging seems to be the secret behind much of their success.
- Can Television Have a Positive Impact On Your Visual Child?
Exciting visuals are essential for a visually oriented child. TV is great for this. Your television can expose you to all kinds of art styles and animation.
- Relating the Real to the Technological: Does Media Entertainment Teach Us About History?
Video games and movies are great for inspiring an interest in history by exposing children to stories loosely based on historical events.
- Superheroes on the Playground: Friends or Foes?
Underneath a superhero’s flashy costume is an individual standing for what’s right. I’m inclined to think that’s an excellent concept for children to learn.
- Playing the Role Model: The Need for Aspirational Actors
“Everybody makes mistakes. Everybody has those days. Everybody knows what I’m talkin’ about. Everybody gets that way.” —Nobody’s Perfect, performed by Miley Cyrus (as Hannah Montana) Young children often struggle…
- The World of Teen Magazines: Finding the Good Ones
Tired of the litany of mindless teen gossip rags and the unrealistic beauty standards of teen fashion magazines? Maybe it’s time you were “Fazed”.
- Why We Need to Give LAIKA a Chance
LAIKA hires some of the most talented artists in the world. With this amazing group of talent, LAIKA has produced arguably the most beautiful and technically innovative stop motion in history.
Is your children’s entertainment property sufficiently EPIC to make the grade?
Finally, a strategic planning and user engagement research centre for the children’s content industry in Canada!Read more »
Applied Research Partnerships = Funding ($) and support for kids' cross-platform properties
Consider partnering with Centennial to help grow your kids’ brand. Our interdisciplinary faculty and all-star students apply their expertise to help develop your children’s property!Read more »
Social Science Research
Exploring children's media futures
Using a combination of innovative research methods and collective creativity, the kidsmediacentre works on behalf of children’s creative industries to generate knowledge and applied opportunities for those connected to the children’s space.Read more »
Leaders Talk Kids' Media
Missed that last youth industry conference? Hear what leaders in the kids industry have to say about developing engaging and relevant content for kids.
- Arion checks out The Paper Bag Princess by Robert Munsch
- TVO Kids' Pat Ellingson talks kids' media | kmc 6
- Ontario Privacy Commissioner Ann Cavoukian talks about keeping kids safe online | kmc 5
- Ontario Privacy Commissioner Ann Cavoukian talks about keeping kids safe online | kmc 3
- CBC Radio’s Nora Young talks selfies and branded kids with the kidsmediacentre
- Kim Wilson's take on kids' media | kmc 4
- Kamaj Silva, Promotions Manager
- TVO Kids' Pat Ellingson talks kids' media | kmc 1
- Kim Wilson's take on kids' media | kmc 3
- kids' panellist Arion checks out nursery song 'Rock-a-Bye Baby'
This School's Got Talent
Does your kids’ project need talent to deliver on those deliverables?
Our well-rounded, multi-talented students are the next generation of content creators and can help move your entertainment project forward!Read more »
The Children’s Media Program is a one-of-a-kind post-graduate program focused on writing, production and management, preparing you for a new career as a highly-skilled children’s content producer.Read more »
- “Any experienced and successful Children’s Producer knows you need to constantly go back to your audience. The kidsmediacentre knows the value of research and testing a property to make sure it’s striking the right chord. We have been connected to two kmc research properties and in both cases the content benefited greatly from their indepth analysis and insight.”
—Pat Ellingson, Creative Head, TVOkids
- “Working with Debbie and the kidsmediacentre was an excellent experience. The knowledge base that was brought to the focus testing was exceptional, kmc’s rapport and ease when working with children during our testing and the final research report all exceeded our expectations. I would work with the kidsmediacentre again in an instant!”
—Diane Williamson, President, Digital Wizards Inc.
- “The kidsmediacentre’s usability study on the Think Big Invention Machine helped us assess the game’s difficulty level and whether we had accomplished our goal of communicating core science concepts to the players.”
—Dorothy Vreeker, Digital Media Director, Breakthrough Entertainment
- “As producers, we utilized the services of Debbie Gordon and the kidsmediacentre to spearhead focus groups during the development process of one of our pre-school shows. Needless to say, Debbie’s research proved invaluable. The results of the study allowed us to better define our market, identify the glitches that needed work, and understand the rapidly changing trends and viewing habits of our target demographic. I could not recommend the kidsmediacentre and its research program more highly.”
—Liliana Vogt, VP, Development, 9 Story Entertainment