The past few years have seen an increase in STEM (Science, Technology, Engineering, Math) programs, products and especially toys targeted towards girls.
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The kidsmediacentre is a research centre and children's industry think tank at Centennial College's Story Arts Centre. Working with our Children's Media Program and ECE Labs, we research children's media experiences and provide a range of creative research tools to help kids' content producers develop meaningful and inspiring entertainment.
An Ethical Framework
kidsmediacentre launches groundbreaking Ethical Framework and Best Practices Report for Ontario children's developers
The kidsmediacentre, faculty and students at Centennial College embarked on a research journey to better understand developer challenges, practices and attitudes around content creation in the fast moving children's digital landscape.
Our goal was to develop a framework for understanding and creating ethical and appropriate marketing practices for reaching young audiences.Research details »
Media Literate Kids
Kids' Panel - Picks & Pans | A savvy group of kids with a strong point of view about the media and the culture they consume.
Read what our kids' panel media critics have to say as they deconstruct the culture.
- Jolie says: "Scratch is an interactive online game you can play on your computer. It is also a community where you can share your work with people a..."
- Angus says: "Geocaching is kind of like a free hide and seek game. People hide geochaches all over. It's cool because you can look for them in cool ..."
- Emily says: "Emily reads 'Meg and Mog – Mog’s Missing' by Helen Nicoll...."
- Griffin says: "In June I was one of the first people in Canada to see The BFG! I liked this movie. It was interesting and kid-friendly. Make sure you ..."
- Isabel says: "Speaking as a teenage girl, I love wearing my FitBit and being asked about it. It makes me feel sporty even when I’m not really as sp..."
- Mac says: "Lego Dimensions is a fun video game for kids 10 and up. The positives are it is fun, easy, and you get to build Lego creations while pl..."
- Maryam says: "Superwoman is Lilly Singh - a YouTube personality with 9 million subscribers! She’s the coolest, funniest person on YouTube right now..."
- Seth says: "X-Men: Apocalypse is flashy and fun, the actors deliver fantastic performances, and it is another great X-Men movie to add to the franc..."
- Angus says: "My grandad took me to The Jungle Book movie. It's about a little boy, Mogli, who lives in the jungle. It is fun! I liked this movie a l..."
- Emily says: "Emily got a great idea from her Chirp Magazine this month...."
- “STEM for Girls” Doesn’t Mean “Make STEM Pink”
- Poly-Platform Relationships
One’s relationship with social media is just that: a relationship. Be it friendship or love affair, each one plays an important role in how we, in this brave new world…
- Dolls Want To Play With Diversity
Love it or hate it, Mattel and Netflix are on the forefront trying to make little girls and boys play with dolls of different body shapes and skin colours.
- Cinderella Needs to Grow Up
In our modern world, why is Cinderella still helplessly living in an environment of abuse, and why does nobody notice? Why is child services not informed?
- Bait and Bury: Queerbaiting in Teen Media
For teens struggling with their sexual identity, the practice of “queerbaiting” in pop culture could have potentially devastating consequences.
- Attention, Parents: Violent Video Games Are Not Marketed to Kids
There are strict industry regulations about how, where, and to whom video games of higher ratings can be marketed. Parents need to take more responsibility.
- Body Image Issues Affect Boys, Too
On average, 30-34% of American boys aged 6-8 feel some sort of dissatisfaction with their bodies. This alarmingly high number may surprise you.
- Shopkins: Not Completely Harmful But Not Completely Harmless Either
Shopkins was launched in 2014 by Moose Toys, an Australian company specializing in developing and distributing products for kids all around the world.
- Singing Builds the Bond Between Parent and Child
I recently had the opportunity to play the adult watching young children take part in activities which would surely affect their development and their nostalgic memory.
- Virtual Reality is Also Kid Stuff
The future is already here. 2016 has been predicted to be the year when Virtual Reality will explode, with a series of headsets on sale and enormous amounts of games available for download.
Is your children's entertainment property sufficiently EPIC to make the grade?
Finally, a strategic planning and user engagement research centre for the children's content industry in Canada!Read more »
Applied Research Partnerships = Funding ($) and support for kids' cross-platform properties
Consider partnering with Centennial to help grow your kids' brand. Our interdisciplinary faculty and all-star students apply their expertise to help develop your children's property!Read more »
Social Science Research
Exploring children's media futures
Using a combination of innovative research methods and collective creativity, the kidsmediacentre works on behalf of children's creative industries to generate knowledge and applied opportunities for those connected to the children's space.Read more »
Leaders Talk Kids' Media
Missed that last youth industry conference? Hear what leaders in the kids industry have to say about developing engaging and relevant content for kids.
This School's Got Talent
Does your kids' project need talent to deliver on those deliverables?
Our well-rounded, multi-talented students are the next generation of content creators and can help move your entertainment project forward!Read more »
The Children's Media Program is a one-of-a-kind post-graduate program focused on writing, production and management, preparing you for a new career as a highly-skilled children's content producer.Read more »
- "Any experienced and successful Children's Producer knows you need to constantly go back to your audience. The kidsmediacentre knows the value of research and testing a property to make sure it's striking the right chord. We have been connected to two kmc research properties and in both cases the content benefited greatly from their indepth analysis and insight."
-Pat Ellingson, Creative Head, TVOkids
- "Working with Debbie and the kidsmediacentre was an excellent experience. The knowledge base that was brought to the focus testing was exceptional, kmc's rapport and ease when working with children during our testing and the final research report all exceeded our expectations. I would work with the kidsmediacentre again in an instant!"
-Diane Williamson, President, Digital Wizards Inc.
- "The kidsmediacentre's usability study on the Think Big Invention Machine helped us assess the game's difficulty level and whether we had accomplished our goal of communicating core science concepts to the players."
-Dorothy Vreeker, Digital Media Director, Breakthrough Entertainment
- "As producers, we utilized the services of Debbie Gordon and the kidsmediacentre to spearhead focus groups during the development process of one of our pre-school shows. Needless to say, Debbie's research proved invaluable. The results of the study allowed us to better define our market, identify the glitches that needed work, and understand the rapidly changing trends and viewing habits of our target demographic. I could not recommend the kidsmediacentre and its research program more highly."
-Liliana Vogt, VP, Development, 9 Story Entertainment