Tired of the litany of mindless teen gossip rags and the unrealistic beauty standards of teen fashion magazines? Maybe it’s time you were “Fazed”.
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Tired of the litany of mindless teen gossip rags and the unrealistic beauty standards of teen fashion magazines? Maybe it’s time you were “Fazed”.Blog archive »
The kidsmediacentre is a research centre and children’s industry think tank at Centennial College’s Story Arts Centre. Working with our Children’s Media Program and ECE Labs, we research children’s media experiences and provide a range of creative research tools to help kids’ content producers develop meaningful and inspiring entertainment.
An Ethical Framework
kidsmediacentre launches groundbreaking Ethical Framework and Best Practices Report for Ontario children's developers
In spring of 2012, the kidsmediacentre, faculty and students at Centennial College embarked on a research journey to better understand developer challenges, practices and attitudes around content creation in the fast moving children’s digital landscape.
Our goal was to develop a framework for understanding and creating ethical and appropriate marketing practices for reaching young audiences.Research details »
Media Literate Kids
Kids' Panel - Picks & Pans | A savvy group of kids with a strong point of view about the media and the culture they consume.
Read what our kids' panel media critics have to say as they deconstruct the culture.
- Zach says: "Elder Scrolls V: Skyrim is a very good game with a very intriguing storyline, and smooth gameplay and graphics. I highly recommend it, ..."
- Lola says: "I read an article on a Dutch woman named Zilla van den Born who 'travelled' to East Asia. The interesting thing is that she never left ..."
- Jolie says: "Sometimes my family and I get to watch reality television shows. This year we watched MasterChef. We watched every episode as a family ..."
- Arion says: "I like The Paper Bag Princess by Robert Munsch. I like to read it with my mummy. Watch my video and you can see me reading. The Paper B..."
- Fynn says: "My bother uses Storybird at school. I thought it would be fun to try at home and it is! You can use Storybird to write and publish stor..."
- Abdul says: "With technology in all aspects of our lives, programming will be needed with almost every job, which is why programming should be somet..."
- Fynn says: "Dumb Ways to Die is about how to save people from dying and shows you funny cartoon guys to save. It’s funny and fun...."
- Shoshanna says: "X-Men: Days of Future Past is the newest movie in the X-Men series. It tied into the previous films but left the door open to infinite ..."
- Emily says: "I think the Percy Jackson series is cool for a lot of reasons. I just can’t put the book I’m reading down. They are SO intriguing!..."
- Shoshanna says: "The Maze Runner by James Dashner is the first of a four-book series. It begins with a character unable to remember anything about his l..."
- The World of Teen Magazines: Finding the Good Ones
- Why We Need to Give LAIKA a Chance
LAIKA hires some of the most talented artists in the world. With this amazing group of talent, LAIKA has produced arguably the most beautiful and technically innovative stop motion in history.
- Children’s Video Games: Perpetuating Gender Roles?
Like most of my generation, I grew up playing video games with a healthy dose of physical activity thrown in. Unfortunately, recent reports indicate that more than 80 percent of…
- No Duh: The Affects of Sarcasm on Children
Children really brighten up a household — they never turn the lights off. —Ralph Bus As adults, sarcasm is one of our favourite forms of socially accepted comedic expression. We…
- Commercialized Play: Are Branded Toys the End of Make Believe?
Did you ever play with LEGO as a kid? LEGO is one of the world’s largest toy makers but LEGO toys today look a whole lot different than the LEGO I remember.
- You Are What You Can’t Eat? Books About Food Allergies for Kids
In Susin Nielsen’s popular middle-grade novel, Word Nerd, 12-year-old Ambrose ends up in the hospital after three boys from his school put a peanut in his sandwich, triggering his peanut…
- Shailene: Queen of Page to Screen
It’s no secret that book-to-film adaptations have become all the rage. Take a look at some of the most popular movies in the past few years: you can find novel…
- You + The Tube
A little over a year and a half ago, a few friends and I had an idea – one that, though we couldn’t possibly have known it at the time,…
- There’s Something About Elsa: Considering the Main Characters of Disney’s Frozen
On most Saturday mornings, you can find me in a dance studio teaching ballet. The kids I’m lucky enough to spend my time with are a lovely, energetic group of…
- Build your Dream Vehicle with Crankamacallit
“I want to make my own car and race it down the street!” A typical request from kids nowadays. But those dreams can now come true. Well sort of. I…
Is your children’s entertainment property sufficiently EPIC to make the grade?
Finally, a strategic planning and user engagement research centre for the children’s content industry in Canada!Read more »
Applied Research Partnerships = Funding ($) and support for kids' cross-platform properties
Consider partnering with Centennial to help grow your kids’ brand. Our interdisciplinary faculty and all-star students apply their expertise to help develop your children’s property!Read more »
Social Science Research
Exploring children's media futures
Using a combination of innovative research methods and collective creativity, the kidsmediacentre works on behalf of children’s creative industries to generate knowledge and applied opportunities for those connected to the children’s space.Read more »
Leaders Talk Kids' Media
Missed that last youth industry conference? Hear what leaders in the kids industry have to say about developing engaging and relevant content for kids.
- Grassy Narrows: A Journey of Northern Discovery by Matthew Wocks
- TVO Kids' Pat Ellingson talks kids' media | kmc 4
- Kim Wilson's take on kids' media | kmc 2
- TVO Kids' Pat Ellingson talks kids' media | kmc 3
- Martha Sepulveda, Creative Producer
- Kim Wilson's take on kids' media | kmc 4
- Ontario Privacy Commissioner Ann Cavoukian talks about keeping kids safe online | kmc 5
- Kim Wilson's take on kids' media | kmc 5
- Kim Wilson's take on kids' media | kmc 3
- Kim Wilson's take on kids' media | kmc 1
This School's Got Talent
Does your kids’ project need talent to deliver on those deliverables?
Our well-rounded, multi-talented students are the next generation of content creators and can help move your entertainment project forward!Read more »
The Children’s Media Program is a one-of-a-kind post-graduate program focused on writing, production and management, preparing you for a new career as a highly-skilled children’s content producer.Read more »
- “Any experienced and successful Children’s Producer knows you need to constantly go back to your audience. The kidsmediacentre knows the value of research and testing a property to make sure it’s striking the right chord. We have been connected to two kmc research properties and in both cases the content benefited greatly from their indepth analysis and insight.”
—Pat Ellingson, Creative Head, TVOkids
- “Working with Debbie and the kidsmediacentre was an excellent experience. The knowledge base that was brought to the focus testing was exceptional, kmc’s rapport and ease when working with children during our testing and the final research report all exceeded our expectations. I would work with the kidsmediacentre again in an instant!”
—Diane Williamson, President, Digital Wizards Inc.
- “The kidsmediacentre’s usability study on the Think Big Invention Machine helped us assess the game’s difficulty level and whether we had accomplished our goal of communicating core science concepts to the players.”
—Dorothy Vreeker, Digital Media Director, Breakthrough Entertainment
- “As producers, we utilized the services of Debbie Gordon and the kidsmediacentre to spearhead focus groups during the development process of one of our pre-school shows. Needless to say, Debbie’s research proved invaluable. The results of the study allowed us to better define our market, identify the glitches that needed work, and understand the rapidly changing trends and viewing habits of our target demographic. I could not recommend the kidsmediacentre and its research program more highly.”
—Liliana Vogt, VP, Development, 9 Story Entertainment