Brandon Lane is a development executive at 9 Story Entertainment where he works on projects at various stages in the development process for several broadcasters. He is also a screenwriter represented by The Characters Talent Agency and last wrote an episode of What’s Your News?, which airs on CBC Kids and Nick Jr. in the United Kingdom.
After starting out as a development coordinator at marblemedia, Brandon was able to get three shows optioned by Canadian broadcasters in his first year as development executive at 9 Story Entertainment. He has also been the creative lead on Alfredo Tomato, a puppet-based musical sitcom for preschool kids that was released on DVD, toured schools and libraries as an intimate concert and aired on Niagara regional television.
Brandon is a member of the Kids Media Centre advisory committee and Children’s Entertainment Program professional advisory committee at Centennial College’s School of Communications, Media and Design. Along with developing various kids’ TV concepts, he has got an agent and is looking to write more freelance scripts in 2012.
Why did you choose the Children’s Entertainment Program at Centennial?
I read about the program about a week before the school year started and emailed the program begging to be accepted at the last minute. Then I quit my job as a foley artist and took the leap into kids’ TV.
Why were you interested in a career in the children’s media industry?
When I was 18, I worked at Marineland as the Court Jester and the first time I stepped out in front of the thousands of kids in the audience and heard their collective gasps and laughs, I knew entertaining kids was what I wanted to do with my life.
Describe how the Children’s Entertainment Program at Centennial prepared you for working in the industry or on a specific project.
The child development class helped me understand the various stages of cognitive development we need to be aware of when writing for children, especially preschool.
Also, my internship for the program was in the development department at marblemedia and that turned into my first job in the kids’ TV industry, which then turned into a reference letter that helped get me into 9 Story.
What are three skills that you learned in the program that you use everyday?
To be cognitive of child development milestones and what that means for the audience you are writing for. To understand the trends and overall environment of the industry in Canada as well as worldwide. Screenwriting and developing shows for children—and how they must differ from writing for adults.
What do you like the most about the work you do or the industry area that you work in?
That we are creating characters who have lifelong relationships with children.