A look at YouTube’s top kids channel: Little Baby Bum

Jan 20, 2017   //   by   //   Community Blog  //  Comments Off on A look at YouTube’s top kids channel: Little Baby Bum
Little Baby Bum on a tablet

Little Baby Bum is the top education channel on YouTube. It features animated children’s songs and nursery rhymes like “Twinkle, Twinkle, Little Star”.

Me and millions of toddlers share a fascination: Little Baby Bum.

Little Baby Bum is the top education channel on YouTube. It features animated children’s songs and nursery rhymes like “Twinkle, Twinkle, Little Star”.

The channel has 8.4 million subscribers and 9.9 billion views. That’s four times more subscribers than Disney and more views than Taylor Swift. How did it become so popular? Let’s take a look.

Start with classic nursery rhymes

It sounds so simple. It’s surprisingly clever.

Parents love to share nursery rhymes with their kids. It’s tradition. Little Baby Bum gives parents a digital alternative to reading nursery rhymes from books.

Nursery rhymes entertain children and they’re a powerful teaching tool. They help build memory capacity and teach the sounds of language.

Post long videos

The channel surged in popularity when it began posting long compilation videos.

YouTube videos average 4 to 5 minutes. Little Baby Bum’s top video is a 54-minute compilation that starts with “Wheels on the Bus”. The video has 1.6 billion views.

Short videos force parents to create a playlist or find a video every few minutes. With longer videos, parents only need to press play once to entertain their kids for an hour. This is key when kids are in a car or waiting room.

Endear yourself to parents

Parents may not enjoy watching an hour of nursery rhymes, but they trust and value Little Baby Bum. There’s no worry that videos will include product placements or inappropriate content. Little Baby Bum’s video comment sections contain thousands of appreciative comments from families.

YouTube comments

Screenshot of YouTube comments for Little Baby Bum’s “Five Little Ducks”.

Create content kids love

I’ve watched with kids one to four years old. Their attachment to these videos is like nothing I’ve ever seen. The videos feature many elements that appeal to kids: lovable characters, bright colours, constant movement, funny animations, accessible stories, and familiar songs. But it’s not that easy.

There is something special about these videos that strike a cord in kids that other videos can’t reproduce. I can’t name that something special, as much as I wish I could. I suspect that in 20 years, the toddlers of today won’t be able to either. The videos are like so many things from childhood, things we love but can’t pinpoint why.

What’s clear is that Little Baby Bum takes nursery rhymes that have been around for decades and gives them new life on YouTube. Watch a few minutes and you might find yourself singing along with Daisy or laughing with Pig. It’s an incredible feat. One worth 10 billion views.

About the Author |

Winnie Ho

Winnie Ho loves speaking with strangers as much as she loves television, and that’s a lot. Strangers can form an instant focus group or provide spirited live reviews. They’re the reason she finds herself binge watching a Danish political drama or following an empanadas recipe from a cooking show hosted by a six-year-old.

Winnie is studying Communications - Professional Writing at Centennial College. She adds shows to her Netflix queue that she won’t have time to watch until graduation.

Comments are closed.


About Us

Media offers a world of entertainment and learning possibilities for children and youth. The kidsmediacentre explores kids' media futures and is committed to supporting cross-platform content producers in Canada to ensure the kids' media industry is vibrant, indigenous and committed to the healthy growth of children.

facebook.com/StoryArtsCentre @storyartscentre youtube.com/storyartscentre