In the midst of feminist empowerment and diversity movements growing among teenage girls and women all over the world, an army of dolls are also getting in line to expose these issues to the younger demographic. Love it or hate it, Mattel and Netflix are on the forefront trying to make little girls and boys play with different body shapes and skin colours.
The most heated debate is centred on the Barbie Fashionista line. Fans of the blue eyed and blonde haired doll can now play with a tall, curvy or petite Barbie as well as seven skin tones, 22 eye colours and 24 hairstyles. A big discussion on social media, many think this is an “adult hang-up” – an issue too soon to be showed to young girls, while others congratulate the initiative, as shown in this article from Daily Mail (http://www.dailymail.co.uk/femail/article-3422410/Social-media-users-slam-Barbie-s-diverse-makeover.html). Mattel calls it an “evolution of the doll” previously known for unreal waist and body proportions.
“We are excited to literally be changing the face of the brand — these new dolls represent a line that is more reflective of the world girls see around them — the variety in body type, skin tones and style allows girls to find a doll that speaks to them,” said Evelyn Mazzocco, senior vice-president and global general manager for Barbie, in a press release back in January, when the news about the launch came up.
The future is already here. 2016 has been predicted to be the year when Virtual Reality will explode, with a series of headsets on sale and enormous amounts of games available for download. The most represented demographic for players may be generation Z, our fellows born between late 1990s and the 2010s. Their adoption of the technology can fast forward a futuristic new world to become reality.
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