At some point, the world shifted. YouTube was born in 2005, and ever since has steadily risen into a media powerhouse by evolving and adapting to the desires of viewers. Originally, YouTube was meant to be a video dating site. After that failed, it became a space where people could post content on just about anything.
YouTube today is watched at an insane rate. As of 2016, around 1.3 billion people use YouTube. Nearly five billion videos are watched each day, and over the course of just one month 3.25 billion hours of video are watched.
So what about kids?
Well, as people continue to shy away from traditional media sources in general, children are moving with them. In fact, they are such a driving force that YouTube created the YouTube Kids app, first launched in the UK and Ireland, to placate them. This app contains a plethora of kid-friendly content while filtering out some inappropriate ads and videos.
In October 2015 alone, the top 20 children’s channels collected more than 5.2 billion views. YouTube is essentially playing catch up; they aren’t the ones trying to reel in children to go online to watch content. In fact, the massive amount of children now looking to YouTube for things to watch will likely put an onus on the company to continue to put an emphasis on their younger viewers.
Kids love YouTube, then. But why?
The hit Netflix series Stranger Things portrays Nancy Wheeler (Natalia Dyer) as the show’s youthful heroine. This is fine because she has an arc that is worth appreciating (despite ending up with Steve), but as fans have raucously pointed out since the series skyrocketed in popularity, there is another character who makes for an even better heroine.
Barbara Holland (Shannon Purser). Or Barb, for short.
— Stranger Things (@Stranger_Things) August 24, 2016
The character appears in five of the eight total episodes of the show, and only for small moments. But in those moments she managed to strike a chord so strongly with viewers that (spoiler!) when she was killed in episode three, it sparked fan outrage and mourning.
One of the more trendy ways of communicating about Barb’s death was through the use of social media, particularly Twitter. Multiple hashtags arose in homage to Barb, with #WeAreAllBarb being one of the most popular. Not only has this hashtag been used to express feelings about the character, but people have decided to post photos of themselves from school, or photos of themselves dressed up like Barb.
But why Barb?
Media offers a world of entertainment and learning possibilities for children and youth. The kidsmediacentre explores kids' media futures and is committed to supporting cross-platform content producers in Canada to ensure the kids' media industry is vibrant, indigenous and committed to the healthy growth of children.