Children’s Media

Year ONE Highlight Reel!

Year ONE Highlight Reel!Centennial College launched its Children’s Media post-graduate certificate program in September 2009, after several years of planning, industry consultation and curriculum development.

It was born through the recognition that Canada has for many years been a leader in the creation and production of internationally successful children’s entertainment properties. As well, with our strength in working with partners internationally, we’re poised for even more growth and success in the future. However, what was lacking was a program focussing on the unique and fast changing aspects of this exciting industry.

What are the critical next gen production skills?

Throughout the program’s development, the questions we asked most to the numerous industry members who were generous enough to give of their time were “What did you wish you knew ten years ago that would have had a direct impact on your career?” and “What would you like to learn, now, that you feel would give you a solid base for the next ten years?”. We wanted our students to complete the program with a solid developmental understanding of their audience, a strategic and entrepreneurial approach to their careers, a global perspective and the passion and commitment to become tomorrow’s industry leaders.

In one year, students of the program cover a broad range of subjects from building a thorough writing portfolio to development and pitching, child development, integrated media, licensing & merchandising, legal & business affairs, funding & financing, production skills… it’s a daunting line up, but our students have proven themselves up for the challenge!

Industry supports

The program has also attracted a faculty that is actively working in the areas they teach – something that has been part of the program’s mandate since its inception.

Our first year saw an enormous outpouring of support from all aspects of the industry. Producers, television writers, lawyers, toy companies, agents – too many to name visited Centennial College to speak to our students and we were extremely grateful for both their candour and enthusiasm.

From studying to studio

And the results? The majority of our very first graduating class – who completed the program in 2010 – has successfully entered the workforce! And what success stories they are! We’ve had students option their creative ideas to producers, find work with both small and large production companies, broadcasters and funding agencies and launch their writing careers.

Now, with the launch of the Kids Media Centre, we are more excited than ever about the next five years and what it will bring for the program and our students and graduates.

Suzanne Wilson
Professor, Coordinator Children’s Media @storyartscentre