Research

kidsmediacentre research partners

Our business model is Applied Research & Development. What does that mean? Hands-on research, real-world know-how — including sector-specific business, communications and digital development — by applying the strategic and technical skills of our graduates and students

List of companies we’ve worked with….

kidsmediacentre: Research & Discovery
Principal Investigator: Debbie Gordon

MARKET RESEARCH AND USER TESTING

  • Nick Jr./Spin Master – Paw Patrol – qualitative test
  • Nick Jr./Spin Master – Little Charmers – qualitative test
  • TVOkids/9Story entertainment – Ertlings – concept test
  • Kids’CBC/Yowza Digital – Chirp – concept test
  • Technicolor – Zip Zaps – concept test
  • E-one Entertainment/Kids’ CBC – Ninja Cowboy Bear – concept test – children & parents
  • Breakthrough Media – Think Big usability test
  • Corus – Treehousetv.com – usability test
  • Owl – Audience assessment and brand development strategy
  • Owl Usability – Owl digital content test – parents
  • Nick Jr./Spin Master – Rusty Rivets – qualitative test
  • NDI Teravision – Sing to Say Autism Spectrum Disorder App – Educator content test
  • NDI Teravision – Sing to Say Autism Spectrum Disorder App – Usability test
  • Sinking Ship Entertainment/Maya Goetz – Annedroids TV test – Quantitative
  • Corus – YTV – Usability test
  • Apartment 11 – Concept optimization (REB not required)
  • Nick Jr./Spin Master – Abby Hatcher qualitative test
  • Steve Digeur Productions – Educator user test
  • Steve Digeur Productions – Pre-schooler play test

All research approved by Research and Ethics Board

APPLIED RESEARCH & INNOVATION GRANTS

  • Ontario Centres of Excellence (OCE)
    • Analytical Engine – Loopy Logical – Algorythmic Math Prototype
  • OMDC
    • Springbay Studio – iBiome Ocean marketing launch
  • National Science & Engineering Research Council (NSERC)
    • Aesthetec Studio – Little Robot Friends – Commercialization – Coding/Maker Space Ed- Tech
    • LongStory – Commercialization and localization – LGBTQ+ teen dating app
    • Magnusmode – Commercialization
    • NDI Teravision – Commercialization – Analysis of Autism Spectrum Disorder Education and SLP Sectors
    • Connected Health and Wellness Project – Youth market media health assessment
    • Holland Bloorview – Kinect Game Development – Botley’s Bootle Blast – therapy game for children with physical disabilities 
  • Fed Dev
    • Bitstrips – Content innovation
    • Story Planet – Content innovation
    • Hungry Eyes – Proof of Concept
    • Emerging Methods – PIA – Prototyping
    • Owlkids – Website content strategy and development

SOCIAL SCIENCE/DISCOVERY RESEARCH

  • #BrandofMe – The Burgeoning Influence of Kid Influencer$
  • #BrandofMe – Quantitative – Sizing up the Influence of Kid Influencer$ (in field)
  • #Instafame – The Epidemiology of Teen’s Selfie Curated Culture
  • An Ethical Framework – Digital Best Practices for Children’s Content Developers
  • Grassy Narrows First Nations School – My Life in 20 Pictures – Photojournalism, Discovery & Documentary

All research approved by Research and Ethics Board


Qualitative Research »

Applied Research »

Social Science Research »

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