kidsmediacentre launches Ethical Framework and Best Practice Review of the children’s digital industry in Ontario

An Ethical Framework for marketing and monetizing digital content media for a ‘self-published’ children’s/youth audience

kidsmediacentre, Children’s Entertainment Program students and faculty launch groundbreaking ethics and privacy study on the marketing and monetizing of children’s digital content

Download the report [pdf – 24.2 MB]

Canadian developers of digital online content for kids have few guidelines for ethics, monetization and marketing. There’s also a gap in guidance for best practices in developing content specifically for children.

So the kidsmediacentre, faculty and students at Centennial College embarked on a research journey to better understand developer challenges, practices and attitudes around content creation in the fast moving children’s digital landscape.

Our goal was to develop a framework for understanding and creating ethical and appropriate marketing practices for reaching young audiences.

This discussion paper provides an overview of legal, regulatory and child development considerations and includes an analysis and case study review of children’s digital creators.

Inspiration for the ethical framework and best practices are drawn from the many content creators we met who appreciate and balance the rich discovery possibilities of the digital space with the special needs of children.

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