Our Mission and Vision
Our mission is to provide leadership, inspiration and insight into the children’s media industry and support entrepreneurial content producers in their goal to provide quality, cross-platform entertainment and media for children and youth.
- We believe media offers a world of possibilities for children and youth and are committed to helping Canadian businesses and creative industries understand the role media plays in shaping a child’s world.
- To enrich the Canadian media and entertainment landscape and in turn, help children reach their highest potential.
- To provide fresh new thinking and actionable insights around children, their media and digital relationships. We believe that children are a product of their environment and more than any previous generation, media and technology are shaping the prism through which children view and live life.
- To serve as an entrepreneurial hub and innovation incubator for creative industries in the kids’ space by providing college-based R&D support to emerging industry content developers. The centre will offer partnership services by providing skilled faculty and student support to assist in developing the next generation of kids’ content.